Xerox to roll out major advertising campaign - RocNow

September 3rd, 2010

Brandweek Magazine
Xerox to roll out major advertising campaign
RocNow
Xerox Corp. is beginning a major advertising campaign across the United States and Europe aimed at hyping its brand and business process outsourcing work. …
Xerox Doubling Advertising Spending to Promote Business ServicesDailyFinance
Xerox Hopes Other Brands Help New Ads ShineForbes (blog)
Xerox Touts Its Business-Services SideWall Street Journal
RTT News -Bloomberg -MarketWatch (press release)
all 192 news articles »

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The Golden Age of IBM Advertising - PC World

September 3rd, 2010
The Golden Age of IBM Advertising
PC World
Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. …

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Strong Bertelsmann Earnings Affirm Ad Upswing - New York Times

September 3rd, 2010

Town Hall
Strong Bertelsmann Earnings Affirm Ad Upswing
New York Times
Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company …
Bertelsmann Raises Outlook As Ad Markets ImproveWall Street Journal
Bertelsmann makes 1st-half profit, raises outlookThe Associated Press
Random House Profits Leap in First Half of 2010Authorlink
Reuters UK -Deutsche Welle -Hollywood Reporter
all 201 news articles »

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Misleading Drug Advertising a Chronic Problem for Baxter: FDA Warns - AboutLawsuits.com

September 2nd, 2010
Misleading Drug Advertising a Chronic Problem for Baxter: FDA Warns
AboutLawsuits.com
On August 3, the FDA sent a warning letter to Baxter CEO Robert Parkinson, Jr., accusing the company of deceptive advertising in a physician brochure for …

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Advertising Rebound Boosts Havas - Wall Street Journal

September 2nd, 2010
Advertising Rebound Boosts Havas
Wall Street Journal
PARIS—French advertising group Havas SA Tuesday reported higher first-half revenue and earnings as advertising markets recovered quicker than …
Havas primed to pursue new dealsFinancial Times
Havas Joins Hit Parade With Up NumbersReuters
Havas boosts H1 margin; sales growth modest-UPDATE 1Forexyard
Expatica France -Bloomberg -Marketwire (press release)
all 28 news articles »

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Bing and Yahoo search ads to merge by end of October - Seattle Times

September 1st, 2010

Austin American-Statesman
Bing and Yahoo search ads to merge by end of October
Seattle Times
Bing and Yahoo search advertising will merge by the end of October, Microsoft said Tuesday. Both search engines will move to Microsoft's advertising …
Microsoft Says Yahoo Paid Search Transition On TrackWall Street Journal
Yahoo Starts Transition to AdCenter in North AmericaPC World
Microsoft, Yahoo move forward on paid searchCNET
Advertisement Journal -People’s Daily Online -Register
all 109 news articles »

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Advertising Standards Authority gets online power - BBC News

September 1st, 2010

Financial Times
Advertising Standards Authority gets online power
BBC News
It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media. …
Google to aid crackdown on website adsFinancial Times
Ad regulations extended to websitesThe Press Association
Advert watchdog gets online powerOne News Page
The Drum -Computeractive -New Media Age (subscription)
all 14 news articles »

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Wolf Haldenstein Investigating Cogent, Inc. Board - MarketWatch (press release)

August 31st, 2010

Washington Post
Wolf Haldenstein Investigating Cogent, Inc. Board
MarketWatch (press release)
NEW YORK, Aug 30, 2010 (BUSINESS WIRE) — Attorney Advertising. The law firm of Wolf Haldenstein Adler Freeman & Herz LLP is investigating possible breaches …
Faruqi & Faruqi, LLP Announces Investigation Related to the Acquisition of …MarketWatch (press release)
Bernstein Liebhard LLP Announces Investigation of Acquisition of Cogent, Inc …MarketWatch (press release)

all 500 news articles »

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Is it time to ban "ad-stalking" and set up a Web Do-Not-Track list? - Computerworld (blog)

August 31st, 2010

PC World
Is it time to ban "ad-stalking" and set up a Web Do-Not-Track list?
Computerworld (blog)
"I understand that advertising supports the Internet, but I am a little spooked out," Ms. McCaskill said of behavioral targeting. "This is creepy. …
Retargeting Ads Follow Surfers to Other SitesNew York Times

all 19 news articles »

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Swarm of cheap advertising signs invades Pequannock - NorthJersey.com

August 30th, 2010
Swarm of cheap advertising signs invades Pequannock
NorthJersey.com
Drivers have undoubtedly seen the small plastic signs that line the sides of highways and the islands at u-turns advertising everything …

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